Shelf Appeal and Branding
These are all important decisions you have to make. Having a unique candle jar is important for several reasons. You need to create "shelf appeal" so the customer is intrigued enough to pick up your candle and see if they like it. It's also important to create brand recognition that make your candles memorable. You don't think twice about putting lots of time and energy into getting your candles to burn just right...it's also very important to put the same thought and energy into testing out several potential jar styles and deciding which one(s) sell best for you and appeal to your customers.
Increase Overall Sales
Depending on where you market your candles one style may be preferable over another. Some customers will always prefer the popular country-style look of a Mason jar
or salsa jar
, while others will prefer a more sophisticated look. Why limit yourself? It's good to have several options available so you can gain more marketshare and increase your overall sales.
Made In The USA
For some customers it may be important to them to purchase a product that is "Made in the USA" with domestic glass and not imported. We now have a wide range of Libbey Glass and Anchor Hocking glass to choose from, in addition to the popular favorites we have carried for many years.
Special Polishing Process
Libbey glass is actually made with a special flame polishing process so the finished candles sparkle on store shelves. The crystal quality of Libbey glassware and their unique designs helps to create a candle that stands apart from the rest, allowing you to charge more for this "premium" candle.
So, go ahead and offer several choices for your different customers...one style that appeals to the more price-driven customer and one that really brands you and makes your candles memorable. You can't beat that!